Our product
At NETA, we transform agricultural waste into molded fiber molds — sustainable, versatile forms that can become a wide range of eco-friendly products.
Our first creation, a biodegradable date box, demonstrates the potential of this technology to replace plastic packaging with natural materials that are strong, compostable, and beautiful.
Each mold is crafted from date palm fronds, an abundant agricultural by-product, and engineered for performance, circularity, and design flexibility. From packaging to horticultural and household uses, our process opens new possibilities for sustainable manufacturing and waste reduction
Simple, Sustainable Molded Fiber Solutions
Versatile Applications
Our molds can be adapted to create multiple product lines — from biodegradable boxes and trays to containers for agriculture, retail, and logistics.
Waste into Value
By repurposing palm waste, we eliminate open-field burning and create new revenue streams for farmers and local communities..
Sustainable Plastic Alternative
About Us
At NETA, we are farmers first. Living and working in the Arava Valley, we’ve faced the resilience-testing realities of modern agriculture—water scarcity, rising costs, and the constant need to think creatively to overcome challenges. Running a farm demands resourcefulness, mental strength, and a willingness to adapt, which is why turning NETA into a thriving company felt like the natural next step. Inspired by the untapped potential of date palm frond waste, we saw an opportunity to address pressing agricultural pain points head-on.
Our mission is clear: to transform agricultural waste into high-value molded fiber products that reduce plastic reliance and unlock circular economy opportunities for farmers and industries. Our first product, a biodegradable date box, showcases how natural fibers can be transformed into durable, functional, and market-ready packaging. With the same technology, these molds can evolve into nursery pots, trays, and additional packaging solutions, designed for practical, real-world applications. At NETA, we’re turning waste into opportunity and building scalable solutions that support the future of sustainable agriculture and manufacturing.
Our Development Journey
Rooted in our farming heritage, we’re crafting solutions to make agriculture more sustainable on a global scale.
At NETA, we focus on simplicity, innovation, and impact:
Prototype Creation
Developed a proof-of-concept molded-fiber product crafted from date palm waste, including our first biodegradable date box.
Collaborations
Partnered with date & palm farmers worldwide, packaging specialists, agricultural researchers, and industry leaders to refine and test our products, ensuring they meet real-world needs.
Field Trials
Planned for Q2 2026 to validate market needs and scale molded-fiber manufacturing.
Founder Story
Yael Zeldman Haviv
Founder & CEO
Yael combines deep expertise in science, agriculture, and management to lead NETA’s vision for sustainable innovation. A Harvard MPA graduate, Fulbright Fellow, and holder of a science master’s
degree from Tel Aviv University, she blends academic insight with hands-on experience as a date grower in Israel’s Arava desert. Her leadership drives NETA’s mission to transform agricultural challenges into impactful, practical solutions for farmers worldwide.
Yael Zeldman Haviv
Founder & CEO
Yael combines deep expertise in science, agriculture, and management to lead NETA’s vision for sustainable innovation. A Harvard MPA graduate, Fulbright Fellow, and holder of a science master’s
Yael leads NETA with a commitment to transforming agricultural waste into sustainable molded-fiber products, blending expertise and vision to bridge tradition and innovation for the future of farming and sustainable packaging.
Founders' Story
Yael Zeldman Haviv
Co-Founder & CEO
Yael combines deep expertise in science, agriculture, and management to lead NETA’s vision for sustainable innovation. A Harvard MPA graduate, Fulbright Fellow, and holder of a science master’s
degree from Tel Aviv University, she blends academic insight with hands-on experience as a date grower in Israel’s Arava desert. Her leadership drives NETA’s mission to transform agricultural challenges into impactful, practical solutions for farmers worldwide.
Yael Zeldman Haviv
Co-Founder & CEO
Yael combines deep expertise in science, agriculture, and management to lead NETA’s vision for sustainable innovation. A Harvard MPA graduate, Fulbright Fellow, and holder of a science master’s
Yael combines deep expertise in science, agriculture, and management to lead NETA’s vision for sustainable innovation. A Harvard MPA graduate, Fulbright Fellow, and holder of a science master’s
Rouven Tsimbel
Co-Founder & COO
With extensive experience managing solar energy and greenhouse projects in Israel and globally, Rouven brings unparalleled operational expertise to NETA. A seasoned date farmer from
Moshav Zofar, he combines practical knowledge with a passion for innovation. Rouven lectures on agricultural innovation and ensures NETA’s products are efficient, scalable, and designed to meet the real needs of farmers, nurseries, and gardeners.
Rouven Tsimbel
Co-Founder & COO
With extensive experience managing solar energy and greenhouse projects in Israel and globally, Rouven brings unparalleled operational expertise to NETA. A seasoned date farmer from
Moshav Zofar, he combines practical knowledge with a passion for innovation. Rouven lectures on agricultural innovation and ensures NETA’s products are efficient, scalable, and designed to meet the real needs of farmers, nurseries, and gardeners.
Yael and Rouven lead NETA with a shared commitment to transforming agricultural waste into sustainable solutions, blending their diverse expertise to bridge tradition and innovation for the future of farming.
Founders' Story
Yael Zeldman Haviv
Co-Founder & CEO
Yael combines deep expertise in science, agriculture, and management to lead NETA’s vision for sustainable innovation. A Harvard MPA graduate, Fulbright Fellow, and holder of a science master’s degree from Tel Aviv University, she blends academic insight with hands-on experience as a date grower in Israel’s Arava desert. Her leadership drives NETA’s mission to transform agricultural challenges into impactful, practical solutions for farmers worldwide.
Yael Zeldman Haviv
Co-Founder & CEO
Yael combines deep expertise in science, agriculture, and management to lead NETA’s vision for sustainable innovation. A Harvard MPA graduate, Fulbright Fellow, and holder of a science master’s degree from Tel Aviv University, she blends academic insight with hands-on experience as a date grower in Israel’s Arava desert. Her leadership drives NETA’s mission to transform agricultural challenges into impactful, practical solutions for farmers worldwide.
Yael Zeldman Haviv
Co-Founder & CEO
Yael combines deep expertise in science, agriculture, and management to lead NETA’s vision for sustainable innovation. A Harvard MPA graduate, Fulbright Fellow, and holder of a science master’s degree from Tel Aviv University, she blends academic insight with hands-on experience as a date grower in Israel’s Arava desert. Her leadership drives NETA’s mission to transform agricultural challenges into impactful, practical solutions for farmers worldwide.
Stay Connected
Join us on our journey to transform agricultural waste into a sustainable future. Together, let’s grow greener.
The Meaning
Behind NETA
In Hebrew, NETA (נטע) means “seedling” or “planting,” symbolizing growth, renewal, and sustainability. The name embodies our commitment to fostering innovation rooted in nature and nurturing the agricultural world through thoughtful and eco-friendly solutions.
Just like seedlings grow into thriving plants, NETA represents our vision to grow sustainable farming practices from the ground up.
The Legacy of Date Trees in the Middle East
For centuries, date palms have been the backbone of communities across the Middle East, thriving in arid regions where few other crops can survive. Known as the “tree of life,” they provide food, shade, and materials for shelter, fuel, and tools.
In desert environments like the Arava Valley, date trees are a symbol of resilience and resourcefulness, sustaining communities through challenging climates. They remain a cornerstone of the region’s agriculture and culture, connecting modern farming to ancient traditions.
By repurposing the fronds from date trees into biodegradable products, NETA honors this legacy, turning an ancient resource into a modern solution for sustainable agriculture.
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